Written by Artanti Hendriyana
[unpad.ac.id, 14/1/2020] Through the integration of Tridarma college, professor of the Faculty of Agriculture, Padjadjaran University, Prof. Dr. Hj. Yosini Deliana, Ir., M.S. develop various processed mango products. She wants to increase the benefits from every part of that plant to the public. “It turns out that from mango is interesting, yes, because it can be made various processed products from mangoes. Making this processed product turns out to be in line between education, teaching, and community service,” said Prof. Yosini when met in her office some time ago.
In her research, Prof. Yosini and team tried to increase the added value of mangoes by processing them into various processed products, such as: dried mango snacks, crackers from mango skin, to flour for raw materials for noodles or cakes made from mango seeds.
Prof. Yosini and team also developed various mango fragrance products from Kuweni mangoes. She said that currently not many fragrance products derived from natural ingredients. In fact, natural products are believed to be better for health. Mango fragrance can be used as a mixture for solid and liquid soap.
Prof. Yosini was said, increasing the added value of mangoes needs to be done to help increase the income of the community, especially the women in mango production centers. When the mango season is from August to November, mango is abundant, but the price of the mango is so low that make farmers lose money.
“With the processing of mangoes, it is expected to be an additional income for families, especially for mothers. Besides that, by processing mangoes into dried mango, people can consume mangoes when they are not in season, ” she said.
Processing of mango, especially dried mango Cengkir be conducted by Prof. Yosini with two UNPAD FTIP lecturers, Endah Wulandari, S.T.P., M.Sc., and Asri Widyasanti, S.T.P., M.Eng. This product has been sold to the community and received a positive appreciation from the mangoes lovers. Even so, her team is still developing the quality of this dried mango to expand the marketing.
In addition, through community service, Prof. Yosini fostered the communities of Jembarwangi and Darmawangi Villages, Tomo District, Sumedang Regency. Prof. Yosini and team fostered the community so that when the mangoes were abundant, they could be made as products that had added value. Providing education is also carried out in terms of packaging, promotion, to sales.
In addition, through community service, Prof. Yosini fostered the communities of Jembarwangi and Darmawangi Villages, Tomo District, Sumedang Regency. Prof. Yosini and the team fostered the community so that when the mangoes were abundant, they could be made as products that had added value. Providing education is also carried out in terms of packaging, promotion, to sales.
“There is a sense of satisfaction when helping people get additional income. I like to foster “the mother” in the village, “said Prof. Yosini.
Through research and community service activities carried out integrally, Prof. Yosini can more easily organize learning activities for students. She provides lecture materials such as: entrepreneurship motivation, business plans, business start-up stages, marketing strategies, green marketing and others. These materials can be given directly by showing the results of research activities and community service.
Green Marketing
One of focus Prof. Yosini study at this time is about the concept of green marketing. Various research activities, community service is directed at developing the concept.
“One of the actualizations of green marketing is to reduce plastic waste from producers to consumers. This day many of the products produced are packaged by plastic that is not environmentally friendly, “explained the professor of Agricultural Economics.
Research and community service, she has done include making paper from a banana tree trunk, or what she calls a banana paper. In addition to reducing banana waste, the paper was created to reduce plastic waste through the concept of green packaging. Research development still continues.
According to Prof. Yosini, if developed further, mango seeds can be used as thickener for edible film (organic plastic). This organic plastic is one of the green packaging.
“Green packaging can be made from a variety of materials, for example from water hyacinth, hemp, grass weeds, bark and others, later on it is tried from stems, roots, or leave of mango,” she said.
According to Prof. Yosini, one of the important things to consider in developing the concept of green marketing is about consumer behavior. To direct the community to the concept, proper education is needed. The community needs to be directed so that they want and love environmentally friendly products.
“Why am I interested there, because I want to be more environmentally friendly, save our earth, save our life from the fields that I understand,” she said.(am)*