[Unpad.ac.id, 13/03/2013] The coordinator for the chief commander personal staff, Navy Colonel Ivan Sulivan, S.E., M.M., earned his doctoral degree in an open dissertation defense on Wednesday (13/03). His research on the influence of market attraction and natural resource distinction on the competitive strategy and value creation and its implication on business performance was successfully defended in the Grha Sanusi Hardjadinata, Unpad campus in Bandung.
He elaborated the importance of strategic industries in order to support the defense industrial development that gives impact to the national economy. He argued that Indonesia’s strategic industry have been experiencing numerous setbacks in the past ten years. He argues that this is “due to lack of planning in competitive strategic sectors and value creation. They have yet to meet the demand of the market.” Despite the industries’ important roles in supporting national stability and defense, such industrial sales are still under 80% which leads to the collapsing businesses of the strategic industries. In addition, distinctiveness of such industrial products are still wanting whereas such distinction gives dominant influence to attract markets.
In his research, Sulivan approaches the issue using Partial Least Square method which enables him to measure indirect construct derived from discussion sessions with stakeholders consisting of officials in the Indonesian Armed Forces, Corporation, Ministry of Defense, Vice Governor of Lemhanas, and analysts. The research finds that in order to improve the strategic industry, there are two items to be taken into consideration. First, abstract assets such as company image, information center development, marketing strategy analysis, and property rights have to be evaluated. Second, organizational expertise such as human resource, commitment, and work condition plays a great role in triggering the aforementioned improvement.
Present in the dissertation defense were dissertation advisors Prof. Dr. H. Sucherly, S.E., M.S., Dr. Nurry Effendi, S.E., M.A., and Dr. Hj. Imas Soemaryani, S.E., M.S., examiners Prof. Dr. H. Surachman Sumawihardja, S.E., Dr. Hj. Yevis Marti Oesman, Dr. Umi Kaltum, S.E., M.S., and Prof. Dr. H. Suryana Soemantri, as professor representative. Sulivan passed with a judicium of 3.91.*
