[Unpad.ac.id, 20/04/2016] The rapid development of information technology today has demanded higher education institutions to continue adapting in creating reliable and capable of innovating human resources. The most important thing is to no longer producing graduates who are searching for jobs, but who create jobs.
“The task of a university is not to prepare people for work, but to prepare people for employment,” said this former senior official of the World Bank in Washington DC and former head of the UN FAO Representative in Pakistan, Dr. Ronny Adhikarya, at the Auditorium of Pascasarjana Building Faculty of Communication Science (Fikom), Unpad, Wednesday (4/20). In this occasion, he gave Public Lecture on “Challenges Communipreneurs as Tacit Knowledge-Brokers for FANG Generation & K-Society in Era of Shared-Economy and Democratization of Information and Education”.
Further, Dr. Ronny said that higher education institutions also do not just present explicit knowledge, but also tacit knowledge, the experience of what has happened. Tacit knowledge is what can be a “selling power” for the students.
By saying FANG Generation he was referring to the current generation of information technology users. FANG include users of Facebook, Amazon, Netflix, and Google, replacing the previous generation, the generation of TGIF include Twitter, Google, Instagram, and Facebook. This is the generation who has the largest market share in the world today.
With this generation, changes in the business sector are rapidly changing. Nowadays is no longer the era of the creative economy, but more to the sharing economy. It can be seen from the rapid development of the site or app purchases, even already developing applications for providers and users of real estate leases.
Dr. Ronny added that in business world today, everything that can be shared will be used together, for the common good. These concepts would be more profitable and opening more comprehensive employment to low economy society. This concept, in fact, is already inherent to the culture in Indonesia, namely Gotong royong (mutual cooperation).
“If you do not understand their way of thinking, our efforts will not succeed,” said this graduate of Faculty of Communication Science Unpad. *
Reported by Artanti Hendriyana / eh
