[Unpad.ac.id, 13/04/2016] Communication is one of key points for the success of a program, particularly in government system. Minister of Home Affairs Tjahjo Kumolo said that no matter how great the government program is, without smooth communication it would be difficult to run it optimally.
Tjahjo stated the above during a Public Lecture for students of Faculty of Communication Sciences (Fikom) Universitas Padjadjaran in Bale Sawala Jatinangor Rectorate Building, Wednesday (13/04). During the occasion, he delivered a public lecture on Political Communication in the Government.
The communication in question is communication between the “ruler” and the “ruled”, in delivering program to the community to support the success of the program. Communication is important in order to achieve synergy of various parties for programs to run properly.
Tjahjo also exemplified the typical Jokowi communication style, which he described as one of the best marketing experts in Indonesia because he has successfully market himself to be the elected leader. Jokowi’s communication styles took a stand to be close to the society. Jokowi often came directly to public to listen to aspirations and inspect what is happening in society personally.
“If you want to invite people, want to move people, want to organize society, you must be in contact directly with the public,” said Tjahjo.
On the occasion, Tjahjo also delivered a number of programs running by the government at the moment. He believed synergy of a number of parties is needed, involving central and local government, public institutions, including universities. Sinergy is also important to face three major todays threats, of corruption, drugs, as well as radicalism and terrorism.*
Reported by Artanti Hendriyana / eh
